Advertising and Print Media - Essay ExampleThis is particularly because most of the affluent consumers are often more apt to spending on luxury vehicles and are therefore the main target of luxury automakers such as BMW, Audi and Mercedes-Benz (Shea, 1). Generally, luxury products as opposed to other products usually benefit from consistent and long term advertisement. According to many analysts, what have really worked for the BMW is the advertising marketing efforts that focused on the product, good service and attractive values. According to Maguire(2), BMW has been identical with unique comfort and fine quality for several decades and has particularly created a number of campaigns that featured in magazine ads, television and web ads that presented its products as the ultimate luxury vehicles in an attempt to boost its sales. “The road home†Web film Advert In 2012, the giant automaker featured emotions of holiday homecomings it one of its social videos known as “The road homeâ€.
